#TBT 3 Easy Steps To Building Brand Awareness For Financial Services
By Ahmed Rosowsky
The digital transformation has ushered in a new norm with a whole suite of digital media solutions to build awareness for your financial brand. At Harvest, we take brand awareness very seriously, so seriously, that we’ve embedded it as one of four brand pillars.
How do you create brand awareness across the web? Here are three impactful initiatives
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The website : Set up online with your very own site dedicated to your brand. See your website as your online shrine with all initiatives directing the curious and evangelists alike. Your website is created in the image of your brand, the messaging, the color scheme, the design everything is personalized and tailored to fit each element of your brand.
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The story: The ability to build a compelling narrative is critical in connecting people to your brand, The narrative you create imbues your brand with authenticity and drives home the purpose and vision of your firm. The target audience is presented this narrative in the form of the content you produce, with a unifying message and tone connecting each piece through a common thread. The content offers a perspective, a window into your brand and its elements, driving value in the frame of insight. The content curated can be customized to suit different promotion strategies and target segments.
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The shareability: Your content is discoverable only if it is visible to a significant population in your target audience. However, the true value is the accessibility and likelihood of members sharing your content. The impact of your brand can be felt in the number of shares your content receives, with each share building your awareness and visibility in the digital ecosystem.
Three easy and digestible methods for building brand awareness across the web. However, some advice before I leave you, use the data. We thought it so important that we decided to do a third and final blog in our brand awareness series on the analytics behind building brand awareness.
