Diane Harrison - Harvest

Diane Harrison

Affiliation

Panegyric Marketing

Principal and Owner, Panegyric Marketing

Title

Principal and Founder

Education

Fairleigh Dickinson University Madison, NJ

Company Name
Panegyric Marketing

Company Description
Panegyric Marketing is a strategic marketing communications firm in the alternative assets sector. Founded in 2002, Panegyric provides strategic consultation and writing services.

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Diane Harrison, Panegyric Marketing

The Arc of the Ask

A good balance for telling a solid sales pitch is what I call the 15-35-35-15 balance. This articles explains what I mean by that.

Oct 28, 2020

Diane Harrison, Panegyric Marketing

The ‘Cov-erton’ Effect On Alternatives

Apply the principles of the Overton Window to alternative assets and the impact of how we relearn to do business can be captured in what I term the ‘Cov-erton Effect,’ meaning the need to do things differently.

Sep 21, 2020

Diane Harrison, Panegyric Marketing

Building Stronger Remote Relationships

Some ideas to help mitigate the impersonal and isolated feeling that working remote can generate.

Aug 04, 2020

Diane Harrison, Panegyric Marketing

Getting Smart About Your Marketing Restart

As the nation slowly reopens businesses and the economy begins to percolate, consumers and investors are struggling to understand how the new norms and protocols for consumerism will affect us all.

Jun 30, 2020

Diane Harrison, Panegyric Marketing

The Power of the Written Word

No doubt there is concern and confusion over how we are to proceed into the post-pandemic economy. With such a need for information, the forced shutdown is an opportunity for a revival of the well-turned phrase.

Jun 03, 2020

Diane Harrison, Panegyric Marketing

Five Lessons From Corona Containment Commandments

Let’s take a positive view of 5 lessons alternatives managers can learn from the corona containment period that might help improve their business lives.

Apr 22, 2020

Diane Harrison, Panegyric Marketing

Four Marketing Mistakes Not To Make

These four examples cross both the buy and sell sides, and lead to roadblocks in business growth.

Mar 23, 2020

Diane Harrison, Panegyric Marketing

Investor Redux: Eight Years Onward

This article provides investor feedback about their alternatives managers, serving as a reminder that trust, integrity, relationship, and respect are solid values that never go out of style.

Feb 13, 2020

Diane Harrison, Panegyric Marketing

A New Year's Alternatives Resolution To Keep

A common habit in January, but one frequently broken, is making a slew of resolutions for change. Rather than setting too many goals to change and spreading your efforts too thin, pare down the amount of change to make and prioritize a couple.

Jan 27, 2020

Diane Harrison, Panegyric Marketing

'Tis Always the Season for Telling a Story

Why is storytelling important if you are a business looking back at your success, or lack of, in sales in 2019? Because there are tips to take from the art of storytelling that can increase these sales figures in 2020, if one is willing to take note.

Dec 18, 2019

Diane Harrison, Panegyric Marketing

The Iceberg Impact in Brand Management

Let’s be honest: there are typically two business attitudes about branding. One, those that are hyper focused on building and keeping a high quality brand, and two, those that don’t see the point of all the hype. Here's why you should care.

Nov 21, 2019

Diane Harrison, Panegyric Marketing

We Versus Me: Identifying An Investment Mindset

Beside all the positive qualities embodied in investing with professional money managers is a caution to investors about the primary driver of investment decision-making: identifying whether or not the manager is a strong fiduciary.

Oct 16, 2019

Diane Harrison, Panegyric Marketing

Anatomy Of An Upset

In the alternatives world, there exists a perpetual David and Goliath struggle between emerging, niche, and small-scale funds and the behemoth organizations that run the lion’s share of hedge fund and private equity money.

Sep 12, 2019

Diane Harrison, Panegyric Marketing

A Power(ful) Point: Less is More

In the financial industry, the reality is lots of proof points tend to obfuscate facts and dilute the message they are supposed to be reinforcing. In the world of presentation decks, less is more.

Jul 22, 2019

Diane Harrison, Panegyric Marketing

The Environmental Road to the Future is Paved...in Green

Business owners are sitting up and taking notice of the trend towards green. 69% of business executives surveyed said they are integrating sustainable development goals into their strategies today.

Jun 24, 2019

Diane Harrison, Panegyric Marketing

Trying For Too Much Of A Good Thing

Being aware of limited resources, limited capital, and limited time to focus on key activities requires a manager to…well…manage time and resources wisely to attain maximum results on a range of fronts.

May 21, 2019

Diane Harrison, Panegyric Marketing

In The Eye Of The Beholder

Framing the capital ‘ask’ conversation is vital to a new manager’s success, yet is too often an opportunity lost, as managers bog a conversation down in the myriad of technical investment details they find themselves most comfortable describing.

Apr 15, 2019

Diane Harrison, Panegyric Marketing

Frame It- Painting A Picture Investors Want To See

Focusing on generalities and the same old, same old sales pitches will not likely yield the best results. It seems a far better plan to zero in on investor’s fears, concerns, and topics of interest in an effort to win them over.

Mar 19, 2019

Diane Harrison, Panegyric Marketing

1000 Words Can Be Worth More Than A Picture

A simple image can represent a complex message with great impact. Similarly, a well-written blog can paint a picture for a reader and bring concepts to life in memorable ways.

Feb 19, 2019

Diane Harrison, Panegyric Marketing

What Aren't They Saying- Unspoken Investor Feedback

Pitching to investors can be an unnerving process even for sales professionals. No one wants to be in the position of needing someone to buy in, literally, to what they are selling, in order to stay alive in business. Yet for most fund managers, this ...

Jan 22, 2019

Diane Harrison, Panegyric Marketing

Hedge Habits to Leave Behind in 2018

Before setting resolutions for 2019, December provides managers and investors with a good time to break bad habits endemic to the hedge fund community. There’s no shortage of subjects where these practices lurk, but here are five suggestions on ...

Dec 13, 2018

Diane Harrison, Panegyric Marketing

Eyes on the (Alternative) Prize: 4 Themes for 2019

We’ve reached that time of the year again, when prognosticators are producing all manner of publications centering on how the 2019 investment landscape will likely take shape. Robeco issued a white paper in October, ‘Turbulence Ahead: Investment ...

Nov 14, 2018

Diane Harrison, Panegyric Marketing

The Trumpian Way To Communicate Effectively

In the business of money management, influencing others is a skill that rivals investment expertise. If one can’t earn someone’s trust, and money, then one can’t run a true investment management business, no matter how talented a financial player one ...

Oct 16, 2018

Diane Harrison, Panegyric Marketing

Substance Over Form

I’d like to offer a cautionary message for the investment conversations also heating up in this fall of 2018, and suggest that ‘substance over form’ is a far better approach to take with investors. When it comes to parting people and their money, the

Sep 13, 2018

Diane Harrison, Panegyric Marketing

The Pitch Book: Dead Or Alive?

It used to be that if you asked most financial professionals what the single most important piece of sales collateral was, the answer would be the pitch book, of course. In the current era of tweets, email blasts, podcasts, and other media ...

Aug 20, 2018

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